Your sponsorship doesn’t have an execution problem. It has a design problem.
Sponsorships are usually built with two parties in mind, the brand that pays for them and the property that sells them. When one fails, the pattern is familiar: the promised assets get delivered, but the expected results don’t follow.
The design is flawed, but it’s fixable.
A typical sponsorship, with only two parties’ needs considered.
Two parties sign the contract. Three decide whether it works.
The partnerships that last are built for a third party, too: the fans. When a sponsorship gives fans something they actually value, the property gets a better experience to sell, and the brand gets attention, engagement, and the business results it wants.
The sweet spot where all parties gain value? We call that the ROI Zone.
At Fanamity, it’s the target for every sponsorship we build.
The ROI Zone delivers value to brands, properties, and fans.
Our services.
Sponsorship Advisory
We work alongside your team to diagnose, plan, and manage your partnerships.
Evaluation: A scored look at a property or portfolio, showing you where assets line up with your goals and where they don’t.
New/Renewal Strategy: A mapped approach with clear goals before you sign or renew.
Project/Retainer Support: Hands-on strategic and relational support, time-bound or ongoing.
Tools & Training
We give your team frameworks designed to help them make better decisions.
Hospitality Training: Teaches your sales team to turn event tickets into pipeline using our proprietary GAME Method.
Asset Ranking and Scoring: Scores every game and ticketed asset across a property’s season in a format your team can load straight into your CRM.
Workshops: Partner-centric skills training to help your sales team shift from a transactional to a relational approach.
Who we work with.
Brand Marketers
You’re spending real money on your sponsorships and you’re not sure that they’re delivering on your objectives.
We help you turn your sponsorship portfolio into a growth engine, with frameworks and systems to help you decide what to keep, what to fix, what to create, and what to walk away from so your portfolio justifies your spend.
Properties and Non-Profits
Your partners aren’t looking for a logo on a sign. They’re looking for authentic connection with their potential clients.
We’ve built, bought, and sold sponsorships. We train partnership teams to see through their sponsors’ eyes and create offers that earn bigger commitments and renewals year after year.
We’re proud of our partners.
Whether it’s helping an ambitious brand find ways to unlock the hidden value in their sponsorship portfolio, working with a sales team to create partner-centric activations the fans will love, or teaching a development team the relational selling skills that build sustainable programs, we love the challenge of connecting brands, properties, and fans.
Let’s create your next success story.
Our team.
Jason Potter, Founder and CEO
Jason Potter has spent over 25 years building sports partnerships and live experiences that move people and the businesses and causes behind them. He led live in-arena production for the NBA’s Memphis Grizzlies, where the team’s fan experience was ranked #2 in North American professional sports by ESPN. He served five years as Director of Sports Partnerships at St. Jude Children’s Research Hospital, securing and stewarding high-value corporate partner and donor relationships and driving 116.5% revenue growth during his tenure.
Potter founded Fanamity around a simple belief: partnerships built on real value for fans are the ones that last.
